Director of Veterans Business Services - CPT US Army
Larry Liss is leading Gap International’s Veterans Business Services, focused on maximizing veterans’ unique leadership strengths in corporate environments. Since retiring from the United States Military as a highly decorated captain, he has provided innovative opportunities for members of the veteran community to achieve extraordinary business successes.
Mr. Liss worked at Gap International from 1997 to 2007 and rejoined the company in 2016. He has played a primary role in the growth of Gap International’s Executive Services Department and led the Executive Challenge Course for 10 years. Prior to returning to Gap International in 2016, Mr. Liss was a executive senior consultant at Julip Run Capital, providing capital to qualified ventures and coaching executives and entrepreneurs. He was instrumental in the remarkable success of the franchise, JDog Junk Removal® & Hauling. Owned and operated by military veterans and their families, this business grew in 30 months from one to over 100 franchisees in 300 territories across the US. Before joining Gap International in 1997, Mr. Liss was president of LVI Environmental Company, a division of a New York Stock Exchange Company, and Flightways Corporation, a regional air carrier.
Prior to his business career spanning nearly 50 years, Mr. Liss completed 7 years of distinguished service in the US Army, retiring in 1970 as a Captain of Armor and Aviation. He was commissioned a Second Lieutenant in 1963, and received his wings as a helicopter pilot in 1966. Serving as a combat helicopter pilot from 1966 to 1968, he flew 650 combat missions. Some of his awards are: 25 Air Medals, one for Valor; the Bronze Star; 3 Purple Hearts; the Valorous Unit Commendation for Extraordinary Heroism; the Meritorious Unit Commendation; the Distinguished Flying Cross for Valor; and he was twice awarded the Vietnamese Cross of Gallantry. Most recently, Mr. Liss was recommended for the Medal of Honor for a mission flown on May 14, 1967.
Mr. Liss is a graduate of Pennsylvania Military College (now Widener University).