In 1977, Nike launched an ad campaign called “There Is No Finish Line” with this idea: running holds a never-ending series of lifelong challenges, creating the immense joy and satisfaction that comes from competing with yourself and defeating the limitations of your own mind. One statement included: “Beating the competition is relatively easy; But beating yourself is a never ending commitment.” This is one of the great ideas of being extraordinary – the most productive competition is lifelong competition with … Read more











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