“Let’s do this the hard way.” That’s not what we say when it comes to challenging conventions in our businesses and the marketplace, yet that is how we often do it. The hard way. Challenging the status quo can be done with more ease by starting with an underleveraged company asset – the values. I got this idea from reading about one of my favorite coffee companies, Peet’s Coffee & Tea, and their CEO Patrick O’Dea, who applies this approach … Read more
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