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From bankruptcy to profitability, sustained growth and renewed spirit throughout
the organization

Industry: Telecommunications
Company: Provider of telecommunications equipment
Executive: CEO
Team: CEO's executive team

Situation

The CEO, hired to take his company out of bankruptcy, embarked on a mission to improve
profitability, create sustainable growth and renew the spirit of the organization. He partnered
with Gap International first to enroll the executive team in his mission and then to create
a breakthrough strategic architecture to realize it. The CEO and his team applied Gap International's
strategy-development methodology to create pathways for action from the newly invented purpose
and vision.
The CEO next used Gap International's Breakthrough Thinking methodology to shift a cultural
mindset that favored production over profitability and transform people's pessimism about
the future of the company. The senior team, along with Gap International consultants, held
customized alignment sessions with 100 leaders and their managers to cause breakthroughs
in three critical areas: cost reduction, profitability and product innovation. Additional
breakthrough sessions were held with the rest of the organization's employees to connect
them to the new vision and gain their authentic buy-in. In order to have as many employees
as possible participate, some sessions were held on back-shifts.

Return on Investment

- Profitability was restored in the first year.
- Inefficiencies were addressed to reduce costs by 7%.
- Achieved line cost improvements of 63%.
- Company emerged from bankruptcy as a viable business in the second year.
- The client estimated a 10-15: 1 return on investment from the Gap International initiative.
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